Menu and UI Design
Surface Digital asked James to help design and create some menu background concepts and mockups for Sega Australia’s London 2012 Olympics video game.
With the design challenge to remain on target with the London Olympics branding, the option of floating ‘shards’ and the use of triangles/sharp edging was explored. Various design options were created and mocked up, from CGI backdrops with floating shards, to a more flat graphic design based approach using iconic sporting imagery.
Software Used: 3DS Max, After Effects, Photoshop.
Menu concept design, 2D & 3D Animation: James Kearsley
Agency: Surface Digital
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Video Game UI Design, Menu Concept Design, 2D Animation, 3D Animation, London Olympics 2012
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