3D Animated TV Commercial

Swale Heating required a dynamic TV advert to introduce their boiler installation and servicing company to the London area. James worked up the initial ideas from the concept stage based upon an existing script and created the visual style that was eventually agreed upon.

Numerous tests, concepts and iterations were put forward to the client, eventually developing into a distinct trio of visuals; a 1970’s road lined with beetles, various toys, objects and fads of the era, and a final shot of a Swale Heating installation van driving over a bridge in modern-day London, before introducing a boiler that jumps from the back of the van.

After all the 3D models were created, the animation takes a quick fast-forward through time from the 70’s to present day London using various typically British 70’s motif’s. Additional detail was added in the backgrounds with an unfolding 3D card-esque model of the London skyline.

The ad was broadcast on ITV London to help introduce their service into the city.

3D Modelling, 3D Animation, Post Production, Visual Effects & Compositing: James Kearsley
Software Used: 3DS Max, After Effects, Photoshop.

Project Information

Concept, 3D Animation & CGI: James Kearsley

Like and share this project

Tags:

3D Animation, VFX & Post Production, CGI, TVC, TV Commercial, London

More awesome 2D / 3D Animation, motion graphics, CGI, VFX & post production projects:

Just click on any of the below..

Talking Animal VFX // ‘Oi, Pussy’, BBC Three

Award-Winning VR Experience // ‘Dispatch’ : 3D & Animation

Talking Animal VFX // ‘Dog Cafe’, Association of British Insurers

Eurosport | Australian Open 2015 Commercial | Melting CGI

Music video VFX | All We Are – ‘Keep Me Alive’

Stylised, glitchy 2D Animation & Motion Graphics // Red Bull: ‘The Noise’

Product launch promo
Vehicle CGI & 3D Animation

Burn / Lotus F1 – ‘Burn Yard : Sao Paulo’
Live action VFX event promo

CBBC ‘The Revolting World of Stanley Brown’
Robot character design & full TV VFX sequences

Sony Turbo
TV channel ident
3D CGI: Liquid metal animation

Clean, stylised motion graphics | BAE ‘SuccessFactors’ 2D animation

Codemasters Operation Flashpoint: Red River
Video game 2d animated motion graphics introductions

Partizan
Iglu & Hartley: ‘Violent & Young’ Music Video
3D Anime & animation

Urbanara animated brand promo
2D drawing animation

CBeebies Big Barn Farm
Talking Animal CGI

The Red Thread Partnership
Company Promo
2D Character Animation

Garmin
Satnav Videos
Stylised 3D Animation

Pacha Ibiza House Anthems
TV Commercial 3D Animation
New State Music

Gears Of War: Judgment
Concept, UI Design, In-game VFX & Unreal particle FX

Sega Australia / Surface
London 2012 Olympics
Video Game UI design concepts

Sunraysia
Sunraysia Organic Drink
Talking Animal CGI animation

Northwave
‘Leonardo’ rebrand
Bike robot CGI

Reelworks
Blackout ‘L.o.v.e’
Robot CGI

Sega, Sumo Digital
Sonic & All-Stars Racing: Transformed
Games FX Artist & Animator

Bloomsbury
New imprint launch
Video production motion graphics

Efekta / Drum
Language training video promo
Motion Graphics Production

Virgin
TSCC TV commercial
CGI Fluid Dynamics

Proto
Robot VFX & 3D Animation

Nature
Cancer Immunotherapy
2d / 3d medical animation & CGI

Holse Productions
The Initiation Of Kim Sun
Robotic VFX & CGI

Partizan
Subfocus
Music video animation

Nature
Leukemia educational video
Medical Animation

Nature
Warfarin educational video
Medical Animation

Renault
Conference event videos
Event video animation

3D Animated TV Commercial
Swale Heating

Garmin
‘Give A Garmin’ Christmas promo
Christmas 3D Animation

Natural Motion
My Horse
UI & Concept design