Stylised 3D Animation

James was asked to create a set of promotional videos using stylized 3D animation with a 2D cel-shaded effect. The videos were designed to showcase the different application functionality for Garmin satnavs and to be played instore on the units themselves. After developing a series of concept tests, the final style concept was settled upon – 3D Animation using a cel-shader material. Each animation Follows the journey of a car into the world of a Garmin satnav, it comes across numerous obstacles and hurdles, but manages to find creative and unique ways around the problems presented, following it’s trusty pink arrow.