Stylised 3D Animation
James was asked to create a set of promotional videos using stylized 3D animation with a 2D cel-shaded effect. The videos were designed to showcase the different application functionality for Garmin satnavs and to be played instore on the units themselves. After developing a series of concept tests, the final style concept was settled upon – 3D Animation using a cel-shader material. Each animation Follows the journey of a car into the world of a Garmin satnav, it comes across numerous obstacles and hurdles, but manages to find creative and unique ways around the problems presented, following it’s trusty pink arrow.
Software Used: 3DS Max, After Effects, Photoshop.
Concept & Direction: James Kearsley
Stylised 3D Animation: James Kearsley
Agency: Drum Studios
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Stylised 3D Animation, VFX & Post Production, CGI, 2D Cel shaded, 3DS Max Ink n Paint, Garmin, Satnav, Promos, Animated
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