The Red Thread Partnership – 2D character animation

The Red Thread Partnership work together with businesses to facilitate cultural change to improve performance through their employees. They help find the threads that bind a companies people together to deliver success.

Tasked with delivering this message through a short, kinetic, commercial with 2d character animation – James designed the concept, storyboard and 2D animation that conveys The Red Thread’s services and using a trusty needle and thread – breaking down how they simplify the process to bring about positive change to your business.