Robot Character CGI
Working with Go Up Communication and Northwave, James undertook a full design and delivery for Northwave’s new company mascot- Leonardo, which was to be the centre of their re-branding campaign. Once the initial concept designs were approved, James carefully modelled the robot in 3D before rigging, ready for animation and posing.
Leonardo’s design was developed by James from the ground up, after a thorough design development to flesh out the shape and form required. In Leonardo’s CGI launch video, the robot is revealed to customers in a dynamic way, introducing the seperate elements and keywords which underpin Northwave’s brand and core values.
Leonardo also formed part of an extensive marketing campaign, requiring the concept design and production of posters starring Leonardo, to be used in marketing communications, catalogues and at live events.
Robot Character CGI; 3D Modelling, 3D Animation, Post Production, Visual Effects & Compositing: James Kearsley
Software Used: 3DS Max, After Effects, Photoshop.
Director: James Kearsley
Robot Character CGI: James Kearsley
Agency: Go Up Communication
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Robot Character CGI, 3D Animation, VFX & Post Production, CGI, Robotics, Bike, Northwave