Talking Animal VFX // ‘Dog Cafe’, Association of British Insurers

Award-winning London based communications agency Third City approached James to create some talking animal VFX in their promo ad as part of their digital campaign for ABI – The Association of British Insurers.

The film was shown across Instagram and Facebook, which resulted in a total of 715,180 video views, a reach in excess of 1.4m and over 1.8m impressions.

Working with Curveball Media – who directed the video and handled all the shots on set, James modelled, textured and rigged 4 individual dog mouth models for each of the different breeds. After pre-production planning to discuss the suitability of shots and the possible pitfalls to avoid, the shots were filmed on-set at the ‘Central Bark’ cafe…. Once the final rushes were received, shots were then tracked to isolate the dogs head movement and tweaked to enable the mouth overlay to sit and follow the motion of each of the dogs for their respective shots. The 3D model mouth rigs where then animated in time to lipsync with the voices of the actors.

Finally, a large amount of rotoscoping and masking across individual keyframes was required throughout in order to blend between the live action footage and CGI renders.

About the campaign:

Encouraging young people to engage actively with pensions is no mean feat. Yet that was the challenge set to Third City by ABI. They needed to seed the idea that a pension is a good thing without preaching or patronising; and to do this, the video used humour, bringing together two millennial passions – pets and brunch – to land the messages in a palatable way.

The digital campaign centred on a disruptive 40 second film to grab attention. It stars four dogs at the ‘Central Bark’ café, complaining about the daily grind, and talking about their future plans. The final message is that to avoid working like a dog all your life, you should love your pension.

Producer: Graz Belli, Third City
Direction & Video Production: Curveball Media
Software used: 3ds Max, Vray, After Effects, Photoshop

Project Information

Talking animal VFX, Compositing
& Animation: James Kearsley
Direction & video production: Curveball Media
Client: Third City / ABI

Like and share this project


Talking Animal VFX, Talking Dogs CGI, CGI, VFX, Visual Effects, Chatty Canines, tracking, lipsync, roto, rotoscoping.


More awesome 2D / 3D Animation, motion graphics, CGI, VFX & post production projects:

Just click on any of the below..

Talking Animal VFX // ‘Oi, Pussy’, BBC Three

Award-Winning VR Experience // ‘Dispatch’ : 3D & Animation

Talking Animal VFX // ‘Dog Cafe’, Association of British Insurers

Eurosport | Australian Open 2015 Commercial | Melting CGI

Music video VFX | All We Are – ‘Keep Me Alive’

Stylised, glitchy 2D Animation & Motion Graphics // Red Bull: ‘The Noise’

Product launch promo
Vehicle CGI & 3D Animation

Burn / Lotus F1 – ‘Burn Yard : Sao Paulo’
Live action VFX event promo

CBBC ‘The Revolting World of Stanley Brown’
Robot character design & full TV VFX sequences

Sony Turbo
TV channel ident
3D CGI: Liquid metal animation

Clean, stylised motion graphics | BAE ‘SuccessFactors’ 2D animation

Codemasters Operation Flashpoint: Red River
Video game 2d animated motion graphics introductions

Iglu & Hartley: ‘Violent & Young’ Music Video
3D Anime & animation

Urbanara animated brand promo
2D drawing animation

CBeebies Big Barn Farm
Talking Animal CGI

The Red Thread Partnership
Company Promo
2D Character Animation

Satnav Videos
Stylised 3D Animation

Pacha Ibiza House Anthems
TV Commercial 3D Animation
New State Music

Gears Of War: Judgment
Concept, UI Design, In-game VFX & Unreal particle FX

Sega Australia / Surface
London 2012 Olympics
Video Game UI design concepts

Sunraysia Organic Drink
Talking Animal CGI animation

‘Leonardo’ rebrand
Bike robot CGI

Blackout ‘L.o.v.e’
Robot CGI

Sega, Sumo Digital
Sonic & All-Stars Racing: Transformed
Games FX Artist & Animator

New imprint launch
Video production motion graphics

Efekta / Drum
Language training video promo
Motion Graphics Production

TSCC TV commercial
CGI Fluid Dynamics

Robot VFX & 3D Animation

Cancer Immunotherapy
2d / 3d medical animation & CGI

Holse Productions
The Initiation Of Kim Sun
Robotic VFX & CGI

Music video animation

Leukemia educational video
Medical Animation

Warfarin educational video
Medical Animation

Conference event videos
Event video animation

3D Animated TV Commercial
Swale Heating

‘Give A Garmin’ Christmas promo
Christmas 3D Animation

Natural Motion
My Horse
UI & Concept design