The Red Thread Partnership – A 2D Animated Commercial

The Red Thread Partnership work together with businesses to facilitate cultural change to improve performance through their employees. They help find the threads that bind a companies people together to deliver success.

Tasked with delivering this message through a short, kinetic, 2D animated commercial – James designed the concept, storyboard and 2D animation that conveys The Red Thread’s services and using a trusty needle and thread – breaking down how they simplify the process to bring about positive change to your business.

Concept Design, Storyboards, 2D Animation & Editing: James Kearsley
Software Used: After Effects, Photoshop, Illustrator.

Project Information

Concept & Direction: James Kearsley
2D Animation: James Kearsley
Agency: MadCat Media

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Concept Design, Storyboards, 2D Animation, Editing, Company, Commercial, Promo, Services, Advert

Storyboards & stills: